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MARABOU – Chocolate

Marabou is an icon, the largest and most beloved chocolate brand in Sweden, but it was losing its way. We were faced with the challenge of making it feel relevant again. Once designed by Sigvard Bernadotte, a prince, famous industrial designer and true lover of chocolate, the beloved Marabou brand mark is youthful, spirited and unlike anything else. So the first thing we did was making it bold and pound on the pack once more. Made in Sweden, true to the nation’s favourite recipe, with real ingredients and flavour. We celebrate this with honest, tasty photography and scandinavian design.Telling a consistent brand story across multiple substrates, a dozen product pillars, and more than 80 SKUs, in a way meaningful and accessible to Swedes. Agency: Design Bridge More Work MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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CÔTE D’OR – THIN & RAW RANGE

Our challenge was to create a disruptive, engaging and ownable brand story for the Thin and Raw range in France through redesigning of the chocolate mould and the packaging. In order to reignite and delight consumers with Côte d’Or raw, intense chocolate experience we created a mould inspired by the raw African landscape. The elephant is our brand hero and stand proud at the centre of the tablet. Each piece broken off is unique and all against category conventions, irregular, imperfect and natural. The pack design brings you an intense hit of flavour with the irregular hero piece at the centre of each pack. The chocolate is supported by an flavour explosion, a big hit of flavour through the power of natural ingredients. Uncontrolled and untamed, the textures and the colour contrasts create an impactful range.  Agency: Design Bridge More Work MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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Côte d’Or – Mignonnette

After extensive work building a new brand personality platform for Côte d’Or this is the redesign for the Mignonnette range. Our task was to align the Mignonnette range with the new Côte d’Or brand profile. To go from something static to something more dramatic and intense. To create a disruptive, engaging and ownable brand story communicating the intense flavour and the sharing moment of the Mignonnette range. After much exploration with positioning of the chocolate pieces on pack, as something that you felt invited to pick up instead of something placed on the pack, not to be disturbed as to the powdered swoosh that reminded you of the ‘original’ to this range, the thin Côte d’Or tablet. Agency: Design Bridge More Work MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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Swedish Match – Nick & Johnny

The snuff brand Nick and Johnny had been loosing it’s identity along with it’s market shares. Stepping away from the illustration used previously to a typographic design language we made the brand feel relevant and modern again. We renamed the flavours, giving them names that feel more imaginative and personal than simply ‘mint’. This gave them a stronger identity and evoked larger taste appeal. By increasing not only the flavour name but also the flavour colour we made navigating the rage easier than before. Agency: Pond MORE WORK MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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MALACO – CHOCO AND BAGS

We were asked to design the new Malaco Choco range and to update the Malaco bags for Denmark. I did the photo retouch and visualisation of the candy to make sure the shapes were recognisable and delicious looking. Agency: Pond MORW WORK MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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FINDUS

At Pond one of our main clients, Findus tasked us to rejuvenate their brand and help them with the design of both old and new products. We worked continuously to increase modernity and above all appetite appeal to attract new consumers. Agency: Pond MORE WORK MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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