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MARABOU – Chocolate

Marabou is an icon, the largest and most beloved chocolate brand in Sweden, but it was losing its way. We were faced with the challenge of making it feel relevant again. Once designed by Sigvard Bernadotte, a prince, famous industrial designer and true lover of chocolate, the beloved Marabou brand mark is youthful, spirited and unlike anything else. So the first thing we did was making it bold and pound on the pack once more. Made in Sweden, true to the nation’s favourite recipe, with real ingredients and flavour. We celebrate this with honest, tasty photography and scandinavian design.Telling a consistent brand story across multiple substrates, a dozen product pillars, and more than 80 SKUs, in a way meaningful and accessible to Swedes. Agency: Design Bridge More Work MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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Syngenta – Fortenza Duo Giftbox

Our Challenge was to create an engaging gift set to announce the launch of Fortenza DuoTM. The product has a revolutionary mode of action that makes plants capable of defending themselves against a wide range of insect species. Previously catastrophic insect species can now be controlled in a targeted, environmentally responsible way. We saw this as an opportunity to consign these disruptive pests to history. We designed hand built oak entomology boxes that showcased the range and scope of the product’s active ingredients. The box contained a hand-made envelope of glossy plates showing the product campaign visual. We included the digital brand assets with a guide for implementation and roll out. We finished the story with an edition of ‘Wicked Bugs’ by Amy Stewart, and a magnifying glass, because from now on, the bugs will be much harder to spot.   Agency: Design Bridge More Work MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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Syngenta – Hyvido

Hyvido shifted its approach to market from being a set of individual products to become an umbrella brand fueled by technology and innovative thinking. We needed a sexy and simple story with a functional hook and an emotional out-take to inspire distributors to and encourage growers to switch to Hyvido. With our creative concept we are asking European growers to stop for a moment, and see all of the reasons for switching to Hyvido. The headlines become the key visual. Using the words ‘What if?’ to stop the viewer in his tracks, and to see the potential with their own eyes, and imagine the benefits they could experience on their farm. A direct call to action asks them to ‘Make the change’. Agency: Design Bridge More Work MARABOU – Chocolate Design Bridge, Identity Work, Packaging Design Uit Krant – Cover Illustration Illustration
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