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Syngenta – Hyvido

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Hyvido shifted its approach to market from being a set of individual products to become an umbrella brand fueled by technology and innovative thinking.

We needed a sexy and simple story with a functional hook and an emotional out-take to inspire distributors to and encourage growers to switch to Hyvido.

With our creative concept we are asking European growers to stop for a moment, and see all of the reasons for switching to Hyvido. The headlines become the key visual.

Using the words ‘What if?’ to stop the viewer in his tracks, and to see the potential with their own eyes, and imagine the benefits they could experience on their farm. A direct call to action asks them to ‘Make the change’.

Agency: Design Bridge