The snuff brand Nick and Johnny had been loosing it’s identity along with it’s market shares. Stepping away from the illustration used previously to a typographic design language we made the brand feel relevant and modern again.
We renamed the flavours, giving them names that feel more imaginative and personal than simply ‘mint’. This gave them a stronger identity and evoked larger taste appeal.
By increasing not only the flavour name but also the flavour colour we made navigating the rage easier than before.