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PERNOD RICARD – MALIBU RUM LIMITED EDITION

1974
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Malibu By U was a gifting concept where a blank Malibu bottle was sold to consumers so that they could decorate it themselves. Using a white bottle as a blank canvas, letting people draw their own messages and decorations on the bottle. Marker pens were included in some markets, so there was a set palette of Malibu colours.

The campaign needed key visuals for the packaging and the website and I was hired as a freelancer to do the doodle-style visuals and messaging.

Agency: Freelance for Family Business