Malibu By U was a gifting concept where a blank Malibu bottle was sold to consumers so that they could decorate it themselves. Using a white bottle as a blank canvas, letting people draw their own messages and decorations on the bottle. Marker pens were included in some markets, so there was a set palette of Malibu colours.
The campaign needed key visuals for the packaging and the website and I was hired as a freelancer to do the doodle-style visuals and messaging.
Agency: Freelance for Family Business