Our challenge was to create a disruptive, engaging and ownable brand story for the Thin and Raw range in France through redesigning of the chocolate mould and the packaging.
In order to reignite and delight consumers with Côte d’Or raw, intense chocolate experience we created a mould inspired by the raw African landscape. The elephant is our brand hero and stand proud at the centre of the tablet. Each piece broken off is unique and all against category conventions, irregular, imperfect and natural.
The pack design brings you an intense hit of flavour with the irregular hero piece at the centre of each pack. The chocolate is supported by an flavour explosion, a big hit of flavour through the power of natural ingredients. Uncontrolled and untamed, the textures and the colour contrasts create an impactful range.
Agency: Design Bridge