After extensive work building a new brand personality platform for Côte d’Or this is the redesign for the Mignonnette range. Our task was to align the Mignonnette range with the new Côte d’Or brand profile. To go from something static to something more dramatic and intense. To create a disruptive, engaging and ownable brand story communicating the intense flavour and the sharing moment of the Mignonnette range.
After much exploration with positioning of the chocolate pieces on pack, as something that you felt invited to pick up instead of something placed on the pack, not to be disturbed as to the powdered swoosh that reminded you of the ‘original’ to this range, the thin Côte d’Or tablet.
Agency: Design Bridge